Live simulator

Watch your price
get built for you.

Three lenses on the same uncomfortable fact: the price is calibrated to you. Build a profile in Simulate, see someone else's in Compare, or watch a real scenario play out in Timeline.

Choose a product to price

Preset profiles

Signal controls

6 factors

Algorithm · Signal Feed ANALYZING

✈️

Flight

DEN → SFO · One way

LIVE

Base price

$199.00

Your price

$199.00

Personalized adjustment: +0.0% +$0.00

This is the base price. Change a preset or adjust any signal on the left to see the model recalibrate.

Signal breakdown

Total: +0.0%

Model read

No signals adjusted yet. Pick a preset or tweak the controls on the left to see how your profile changes the number.

Product being compared

Profile A · Budget-conscious

incognito · clean profile · off-peak

$174.92

Profile A presets

Profile B · Worst-case scenario

premium device · airport · surge · tracked

$328.35

Profile B presets

Profile A pays

$174.92

Algorithm gap

+$153.43 · +87.7%

Profile B pays

$328.35

Per-factor contribution · A vs B

The gap is real. Both profiles are shopping the same product at the same moment. What separates the two prices is nothing more than the signals each profile sends to the model.

Pick a scenario

4 real-world cases

🚕

Friday 8pm airport Uber JFK → Manhattan · base fare $62

Press play to watch this scenario unfold.

Price so far

$62.00

T+0.0s T+0.0s T+7.0s

Keep going